Purple Pride Beautyberry (Callicarpa ‘Issai’)

• Plant for Winter Color
• Fast-Growing
• Food for Wildlife

The Beautyberry ‘Purple Pride’, Callicarpa dichotoma ‘Issai’, is an outstanding Japanese selection with lilac-violet berries. Issai means “fruiting at a young age”.

It does best if planted in a protected location (from winter wind and sun), preferably in an east exposure. ‘Purple Pride’ has colorful berries that last long into winter and are eaten by a variety of wildlife.

Pruning makes ‘Purple Pride’ even a more attractive, pretty plant. Cut it back to within 4-6″ of the ground in early spring since it flowers and fruits on new wood.

Beautyberry looks best planted in masses, and it is especially beautiful under pine trees or placed in a shrub border.