Purple Pride Beautyberry (Callicarpa ‘Issai’)

Purple Pride Beautyberry

  • Plant for Winter Color
  • Fast-Growing
  • Food for Wildlife

The Beautyberry ‘Purple Pride’, Callicarpa dichotoma ‘Issai’, is an outstanding Japanese selection with lilac-violet berries. Issai means “fruiting at a young age”.

It does best if planted in a protected location (from winter wind and sun), preferably in an east exposure. ‘Purple Pride’ has colorful berries that last long into winter and are eaten by a variety of wildlife.

Pruning makes ‘Purple Pride’ even a more attractive, pretty plant. Cut it back to within 4-6″ of the ground in early spring since it flowers and fruits on new wood.

Beautyberry looks best planted in masses, and it is especially beautiful under pine trees or placed in a shrub border.

Purple Pride Beautyberry (Callicarpa ‘Issai’) Details

Common name Purple Pride Beautyberry
Botanical name Callicarpa 'Issai'
Hardiness zone 5-9
Growth rate Fast
Height 3 - 4 ft.
Width 3 - 4 ft.
Sunlight Full Sun, Partial Shade
Soil condition Well Drained
Pollinator-friendly Yes
Flower color White
Leaf color Green